The Management of FrieslandCampina WAMCO Nigeria Plc, makers of Peak Milk, apologises to the Christian Association of Nigeria (CAN) over a controversial Good Friday advert described as “insensitive” and “offensive” by the apex Christian body.
Its Corporate Affairs Executive Director, Ore Famurewa said the company respects all religious laws, tenets and guidelines and will prevent a recurrence of such advert.
Famurewa’s comment is contained in a letter of apology addressed to the CAN President, Daniel Okoh.
The company had last Friday, Good Friday, published an Easter message with a dented tin of Peak Milk pierced on two sides with a nail to depict the crucifixion of Jesus Christ.
CAN had knocked the company for denigrating Jesus with the advert and threatened to boycott the products of the company.
However, Famurewa on behalf of FrieslandCampina WAMCO Nigeria PLC, tendered their unreserved apology to the Christian Association of Nigeria (CAN) and the Christian community at large for the recent Good Friday social media post on the company’s social media handle.
According to her, the company acknowledge the sensitivity of the social media post considering the sobriety of the season.
In her words, it was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.
Famurewa informed the Christian Association of Nigeria (CAN) that the social media post has since been withdrawn.
She restate the company’s commitment to unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.
The Corporate Affairs Executive Director pledged that the company would prevent a reoccurrence of such in the future.